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I think I’ve finally figured part of the slightly overwhelming Information Architecture o nebulous aesthetic design out. I think it’s a mix of art and science, or as Luke Wroblewski says, “how visual information communicates with your audience.”
I love how Laura described her reaction to Steve Krug’s book as quick, active, and impatient. I, too, appreciated his frank, honest approach to how people really use websites, and how we can come to a quick understanding. I love his point that often we expect web users to be all the same, and to be like us. We need to account for more variety in our designs. And we need to take the time to account for our audience.
Now the Art-Science connection. Jon raises an important question about aesthetics in his blog. I think it’s a blend of sound principles–as outlined by Robin Williams and John Tollett in their design principles. They define such concepts as Alignment, Proximity, Repetition, and Contrast. Contrast provides a whole world of importance. I think Bill raised an interesting question about the use of color in his new blog design. While I applaud his efforts to keep things simple, I wonder if using black and white only below his headline detracts from the beauties and abilities of the web. Robin Williams and John Tollett encourage contrast in several different ways, and I think subtle color is extremely helpful. My comments are here. I also think it’s an understanding of the time period from which we are working–really demonstrating our knowledge of the colors and images and typeface. I love the concept of blending them all together.
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